Custom apparel is something that businesses have been toying with literally for centuries. Promotional items, event t-shirts, customer rewards, and employee uniforms are all great ways to use custom apparel to promote and refine your brand. With such a long history, you might think that you’ve seen it all. Ribbons, embroidery, snarky phrases and adorable logos, there are a lot of design trends out there. But one thing that custom apparel can do that no one expects is to keep up with the times. Custom apparel is going digital with a single delightful innovation: QR Code Apparel.
Apparel QR Codes Scan
You’re probably thinking “Can we really do that? Does that even work?” And the answer is YES! It does! The way QR scanning works is by analyzing the difference between light and dark sections of the code. This is why QR codes work in multiple colors or embedded in designs. As long as the scanner (usually a phone) can see those three corner squares and the details in between, it can read the code and jump to the destination provided by your QR code. And do you know what this means? We can print it on anything!
Are you ready? Let’s take a look at just a few things we could print or embroider your custom QR code on and how this can potentially affect your marketing strategy. (And yes, embroidered QR Codes do scan!) QR codes seen ‘in the wild’ are almost always printed and often on some cheap little sticker stuck to a product, tag, or card. People are used to seeing QR codes presented in the flimsiest way possible. After all, they’re just little throw-away scannables, right? Not necessarily. By making use of custom screen printing or embroidery services, you can easily make high-quality and even reusable QR code promotional items that your target audience will love.
Customer Profile QR Hats
If your business’ website also serves as a social platform, personal profiles are among the most important aspects for each of your customers. They may spend anywhere from a few minutes to several hours a week fine-tuning their profiles with pictures, details, and customization. No doubt each member of your community enjoys sharing their profiles and building awareness for their own activities and online popularity. They may post links to their profiles, connect to them in email signatures, or simply enjoy watching their follower and view numbers go up. If you’ve been thinking about rewards and promotional items for your loyal customers, consider a line of custom hats with QR codes that link directly to each customer’s personal profile.
Then they can wear your brand around in style while simultaneously promoting their own content that they host through your service. Most QR hats are just a sticker slapped onto a smooth section of the hat but yours will be truly high-tech and high-fashion with beautifully printed or embroidered QR codes. You can sell these QR profile hats (or any other cloth accessory) in your online store or you can give them away as promotional or contest items. Most online communities love a contest with personalized prizes.
Promotional QR Wristbands
Wristbands have been popular with teenagers and the counter-culture scene for decades and this trend doesn’t seem to be going away any time soon. Many people have a growing wristband collection made up of beaded, woven, silicone, and cloth bracelets of all types and a new unique design is bound to see some serious wrist-time and a perfect way to build brand awareness and loyalty. Reward your customers or entice your target audience with the allure of the highly unusual cloth QR code wristband.
Sure, people have put QR codes on bracelets before, but usually cheap plastic throw-aways. Instead, make your QR code point somewhere that will be fun to scan for years to come and emblazon the code into a high-quality cloth wristband. You might be surprised just how much demand is created once teenagers realize how much fun they can have scanning each other’s wrists to see what surprises lie inside the QR code.
Reusable QR Event T-Shirts
Ever notice how every time your organization throws or attends a big event, you have to print a new batch of custom t-shirts? With an embroidered or screen-printed QR code shirt, now you don’t have to! All you have to do is create a QR code design that leads to an event page on your website, then print a huge obvious code on the back or front of your event T-shirts, turning your participants into walking links to your event page. Everyone they walk by will be tempted to whip out their phone and catch the scan, taking them right where you want them.
Consider a few tempting slogans like:
“What are we up to?”
“Join the Party” or
“Ask me where this code leads”
The beauty of the plan? You can redesign your event page for every new event. Your QR code never has to go stale because you control what is on the landing page. This means that with each new event, you simply update the online content and get a new batch of results.
Employee Dress Shirts
An emblazoned QR code on the chest of employee dress shirts will cause exactly the kind of cognitive dissonance that builds awareness and creates sales.
“Excuse me, is that really a QR code embroidered on your shirt?”
“Why yes, it is!”
“Can… I scan you?”
If you choose to go this route, prepare your staff for hilarious encounters, surprised faces, and requests to scan their shirt. This is a great conversation starter, gets new people checking out your site on their phones, and is a perfect way to introduce yourself at conferences. You can even use custom QR codes for each employee with a code that links to a personal profile page, their department services page, or a unique landing page just to see who gets the most scans.
Is your business ready for the intrigue, questions, and surreptitious scanning that comes with emblazoning your QR codes onto employees and fans? Your brand is certainly ready for the awareness, exposure, and inevitable laughs.