Corporate apparel for some companies means stiff polos or improperly fitting tee shirts with bland, generic design. For these businesses, corporate attire is only reserved for the casual Fridays or annual potluck luncheon. However, for those companies who understand the benefits of using corporate apparel to drive the brand, build employee loyalty and maximize their culture, corporate apparel is fun and engaging. Tap into marketing with apparel and capitalize on this seasonal opportunity to drive the fun and engaging culture.
Fall & Winter Ideas
While the weather may vary, depending on which part of the country you call home, Fall can be a great reason to offer or gift company branded sweatshirts, jackets, and long sleeve tee shirts. Consider winter hats or branded scarves for fun, holiday gifts for staff and clients. Take advantage of the changing weather and upcoming holidays with smart and fun corporate apparel. Wearables offer a functional application for your brand and the more wear they get, the more exposure your business enjoys.
- The Fall Gift Basket Idea: Offer a compilation of unique gifts in an artfully presented basket. At the center, your company branded hoodie. Adorned around it, feature hot cocoas, flavored coffees, popcorn and smores ingredients with marshmallow roasting wands. Encourage the recipient to enjoy the warm colors, tastes and smells of Fall, and ultimately, associate your company with the gesture. They will be thankful for the goodies but will have the sweatshirt long after the snacks are gone.
Employee Gifts For The Holidays
The gift that keeps on giving, you guessed it, the company sweatshirt. Often viewed as a higher quality gift when compared to the standard tee, a branded hoodie can be the ideal gift for exemplary staff, top performing sales teams and overall employee morale. Rather than a disposable food gift or dust collecting trinket, offer up your best members a quality article of branded clothing that will be worn for months or even years to come. They will be grateful for the appreciation gesture and in turn, you might foster a little employee loyalty as well.
- The Employee Appreciation Idea: Imagine your company branded hoodie as a centerpiece in a compilation basket of other holiday warming goodies. Include a dry goods jar of cookie dough ingredients for baking and a holiday festive oven mitt. Add in a few seasonal prepackaged treats, candy corns or candy canes. Promote the seasons by laying in a few family-appropriate, holiday movie DVDs or Blu-Rays. If everyone on your team is intended to be a recipient, change it up by adding gift cards of various values and do a gift exchange game to build excitement and fun.
Charitable Contributions & Events
If your company contributes seasonally to area charities or community projects, consider corporate branded apparel. You can offer wearables for staff to wear during volunteering, as well as giveaways for actual donations. Get mileage out of your brand investment, by promoting your involvement and giving back simultaneously.
- The Charitable Donation Idea: Assemble a series of baskets or boxes that each will feature one of your company branded sweatshirts, jackets or accessories. Allow your staff to contribute in their own way and add functional, unique items to each basket. The holidays are often the greatest seasons to promote toy giveaways, mittens for kids and gift cards to area retailers.
Take advantage of the upcoming seasonal changes and use them as an opportunity to promote your brand, your company, and your team. For more ideas on how to tap into your best marketing strategies for the upcoming hoodie season and holidays, contact us! Include corporate apparel as part of your plan, and rely on us to help design the best strategy.