Branded apparel is a subject that every industry approaches differently. For some businesses, every employee wears a branded shirt and hat. In fact, it might even be part of their safety procedures to provide branded safe attire for work. In other businesses, branded apparel is only for prizes at special events and t-shirts for team building retreats.
You know how to brand customer service level employees and how to create fun, branded swag for parties. But there is one area of branded apparel that often goes under-appreciated. Business-Casual branding.
There are dozens of situations where you may want your employees sporting a brand, but the dress code is officially too nice to wear a company t-shirt or ball cap. Whether you’re sending a team to a conference, trying to woo a new customer, or even designing a uniform for support staff at an event, this is the article for you. Let’s take a look at the key elements to successful branding for business-casual situations.
Dress Up, Not Down
If you want your employees to look like venue staff, aim for the low end of business casual. With branded polo shirts in distinct uniform colors. However, if you want to sent your team looking sleek and subtly branded, dress up instead. For your base items, choose nice dress shirts, jackets, and possibly even stylish black shoes. Your team will show up looking like a million bucks and can be fashionably branded at the same time.
Dressing up transforms your employee branding from a uniform into a statement.
The colors you choose for branded apparel matter a great deal. Not only do you want to match company colors, but you also need to flatter the skin tone of everyone on the team. The key here is that your team does not need to wear the exact same shade of color that is used in your marketing department.
Instead, choose a dark or dusty complimentary color in the same range. Choose colors that are flattering on everyone and look good standing next to a booth full of company marketing material. We encourage you to work with your marketers on choosing the correct shades. You might even find that making branded employee outfits from a small palette of shades is even more attractive for a business-casual event.
The next trick is how you design your branding. T-shirts feature huge colorful logos that are easy to see from a distance. But for more formal occasions, it’s better to keep your branding subtle and elegant instead. A stylized logo on the front pocket is the traditional way that fashion brands mark shirts, and smaller logos on the tips of the collar are even more accentuating.
You can also use light shading to create larger logos that look like an elegant design up close, then come into focus at a distance. Do this by using two similar shades, one subtly darker than the other, and a large stylized version of your logo. This will look best on the back of a jacket but can also work for shirts and shawls.
Invest in Accessories
And if you really want to make a splash, brand accessories instead of the fabric. You can even create formal-occasion branded attire for your execs by investing in branded cufflinks, necklace pendants, earrings, and tie clips. For the ladies, you might even consider branded hair clips and combs that will make a surprising and subtle statement when colleagues spot the logo.
Accessories are the way to upgrade branding from a marketing move into a work of art. Elegantly branded accessories can really make an impression.
Branding at Business and Formal Events
There are dozens of opportunities for a business to send representatives to a respected industry event. Events where you may well want your team to go in branded apparel to spread awareness and build your reputation among other businesses. But you don’t have to fall back on flashy t-shirts or caps.
If you want to make an impression at formal or business-casual event, dress up instead! Focus on the details, making your staff look good and therefore representing the company as smooth, excellently dressed individuals. Because is there any better impression that clothing can make?
If you’re ready to start designing your branded apparel collection, we’re ready to help! Contact us today for a consultation on how to achieve exactly the impression and style you’re going for with your employee branded apparel.